P1

 

Producer

The producer is the person who allows for everything to happen. Finding shooting locations and making sure they are available, getting equipment, finding people, everything necessary to actually make the music video in the first place. Without someone doing the work of a producer, you wouldn't have a shooting location, you wouldn't have equipment when you need it, you wouldn't be able to film anything from the beginning. They also coordinate the efforts of the rest of the team to make sure they are functioning properly and efficiently.

• Finding shooting locations
• Getting equipment
• Finding people
• Coordinating the cast

Production Designer

The production designer works closely with the director and the producer in order to create the visual design of the production. The style of the music video is created by them, through lighting, sets, graphics, and costumes. They are responsible for making the music video look good and consistent. Whilst the producer organises the set and the actors, the production designer brings it all together to create the design of the music video itself. They are involved in the production and pre-production stage of the music video.

• Plan where to film
• Design the sets
• Controlling the lighting
• Organising the costumes

Cinematographer

The cinematographer oversees the exact filming of the music video. Cameras, lighting, colour, those aspects of a production are controlled by them. If the director asks for a dutch tilt or a trolley shot, then the cinematographer is responsible for creating those shots with their camera and equipment. They have the final say on the precise angle and perspective of each shot type, taking the director's instructions and making them into video. They are involved in the production stage of the music video. 

• Deciding exactly how each shot should look
• Controlling the movement of the camera
• Filming the footage

Director

The director supervises all elements of a production, and directs everyone in the group in a way that best brings out the cast's own skills whilst also creating something unique to that group. They explain the shot types, create the storyboards, insure the design of the production is up to standard, instruct everyone in the group in order to actually create the final music video. They decide how the cast acts, and the cast carries out their instructions. They are involved in all stages of the production.

• Directing the actors
• Directing the camera crew
• Directing the set designers 
• Making decisions about the visual style

Commissioning Editor

A commissioning editor is similar to a producer. They are the person who works for the record label, and commissions the director and the rest of the cast to make a music video. They will be the one to receive the any pitches or treatments from the director, and they will be the one to sign off on the project and personnel. They are involved in the pre-production stage of the music video.

• Commissioning the director
• Working with artists
• Writing briefs
• Organising pitches